End-of-Year Fundraising Guide

On average, nonprofits generate 6% of their annual revenue in the final two days of the year alone (source). Every nonprofit marketer and fundraiser knows the importance of End-of-Year (EOY) fundraising, which means the competition for donor dollars is insanely fierce.

Whether your organization already runs a robust EOY program, you’re starting from scratch, or looking to try something new, this guide will equip you to:

• Develop a resonant EOY campaign concept that stands out from the others and drives increased donations
• Set (the right) measurable goals for your campaign
• Create a plan for executing your campaign and stick to it
• Continuously track results in a way that will be easy to reference and replicate next year

We wish you the best of luck with maximizing the most generous time of the year!