Marketing made as easy as 1-2-3 for 2023. 

With 2023 peeking around the corner, it’s time to shift your focus to the future. Out with the old, in with the new—only this time we’re referring to research, strategy, and planning.

Figuring out where and how to start can be daunting. But, hear us when we say: your work should begin now.

Our Mightier Marketing in 1-2-3 event series includes three sessions created for mission-driven marketers and communicators’ preparation for 2023.  

And the best part is, we’re offering the following sessions for free—all you have to do is register once and you’ll be signed up for the entire series.

If you miss a webinar, don’t worry! Register and at the end of the series, we’ll send you a recap with all recordings, slides, and tools from each event.

1. Evaluate Your Marketing

Webinar: Measure and Improve Your Marketing Effectiveness in 2023

This webinar has passed but you can watch the recording and download the slides

2. Reimagine Your Digital Strategy

Webinar: Reimagine Your Marketing: 5 Digital Strategies To Get You There 

Thursday, October 6, 2022, 2:00 - 3:00 p.m. ET

Cassandra Hansen and Jarrett Way will walk you through the digital strategies needed to transform your organization’s communications and streamline acquisition efforts. To adapt to the ever-changing digital landscape post-pandemic, your approach to engagement through SEO, SEM, and other digital marketing tactics has to change as well. We’ll review the five most anticipated digital marketing strategies in 2023 (including GA4!), and how to harness the power of the latest digital tools to impact your organization’s engagement and marketing efforts. 

3. Make a Plan

Webinar: How to Build Your 2023 Communications Plan 

Thursday, October 27, 2022, 2:00 - 3:30p.m. ET

We’ll finish the series with Brianna Martin and Nicole Araujo who will offer real, concrete solutions to the big question: What are we going to do next year? In this step-by-step session, you’ll discover everything that needs to go into your 2023 communications plan, including tactics and recommendations you learned from the first two sessions of the series. You’ll learn to set goals that bring value, define tactics for those goals, identify key audiences, and manage your plan throughout the new year (no matter what it brings!). This session will also be followed by the largest Q&A ever conducted at Mighty Citizen and include all speakers from the Mightier Marketing in 1-2-3 series, so be ready to bring your questions!

Let’s Get Ready for 2023 with Mightier Marketing in 1-2-3

By the end of the event series, you’ll be able to:

  • Identify what’s working (and what’s not!) in your marketing
  • Take the next steps to achieve greater marketing effectiveness
  • Understand & implement digital strategies to optimize your marketing efforts
  • Write a comprehensive, strategic communications plan to ensure you have a prosperous 2023

Simply register once and a confirmation email for all three events will be delivered to your inbox before you can count to three.

Can’t attend one or more of the live events? Register, and we’ll send you each webinar recording, presentation, and even a few tools.


Mighty Citizen is a CAE Approved Provider for associations.  This webinar series meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential.  As a CAE Approved Provider, each program may be applied for 1 CAE credit (3 total credits available to earn) toward your CAE application or renewal professional development requirements. Live attendance is required to earn each credit.

Meet the Speakers

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Rachel Clemens

Chief Marketing Officer


Jarrett Way

Content & Digital Marketing Manager

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Cassandra Hansen 

Digital Marketing Strategist

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Brianna Martin

Director of Brand Marketing

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Nicole Araujo, CAE

Client Engagement Director 


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