Our (award-winning) Marketing Benchmarks for Mission-Driven Organizations report is now updated for 2024 and available to download!

This year’s report breaks down:

  • The results of 2023 responses to The Mighty GPS™, our self-assessment for measuring your organization’s marketing maturity.
  • Year-over-year benchmarks to see where mission-driven organizations are improving or declining across the six key areas of marketing.
  • Which trends the most mature marketing teams are using to be more effective, and how you can, too.
  • Actionable recommendations and best practices to increase your marketing effectiveness.
take the mighty gps button-1

Discover how your marketing compares to your peers.

“The benchmark report is such an amazing resource, and we’ve already taken new action steps since reviewing it! ”

- Kelsea Watson, Director of Marketing and Events, ATLIS

A Sneak Peak

34+ points

Organizations that conduct audience surveys and interviews score 34 points higher in marketing maturity on average.

30+ points

Organizations with specific, measurable goals for their marketing efforts score 30 points higher in marketing maturity on average.

21+ points

Organizations that use a messaging platform to guide content score 24 points higher in marketing maturity on average.

Take The Mighty GPS

Our marketing benchmarks are created annually from mission-driven organizations who assess their own marketing maturity through The Mighty GPS. To get the most out of the benchmark report and compare your marketing effectiveness to your peers, we highly recommend you take The Mighty GPS before digging in. The Mighty GPS evaluates your marketing across six key categories. When all six categories are combined, a final “score” and “stage” are provided in a custom report to reflect your total marketing maturity.


Your stage of marketing maturity—Crawling, Walking, Running, or Soaring—is measured across six key marketing categories.

About Mighty Citizen

Marketing Benchmarks for Mission-Driven Organizations and The Mighty GPS™ are designed and managed by Mighty Citizen. For 25 years, we’ve helped mission-driven organizations increase their impact and improve the world through strategic thinking, engaging creative, and digital transformation.