Benchmarks for nonprofit marketing. We can hear you screaming, “Yasssss!”
Last year, we released our inaugural Marketing Benchmarks for Mission-Driven Organizations report based on data we collected from our marketing maturity self-assessment, The Mighty GPS.
While those benchmarks were a step closer to determining whether your marketing efforts were behind, on pace, or ahead of organizations like yours, we knew what you really wanted and needed was benchmarking data from other nonprofits only.
Enter the 2024 Marketing Benchmarks for Nonprofits report, now available!
This year’s report breaks down:
- The results of 2023 nonprofit responses to The Mighty GPS, our self-assessment for measuring your organization’s marketing maturity.
- Year-over-year benchmarks to see where nonprofits are improving or declining across the six key areas of marketing.
- Which trends the most mature marketing teams are leveraging to be more effective, and how you can, too.
- Actionable recommendations and best practices to increase your marketing effectiveness.