Associations cultivate communities of self-improvement and advocate for entire industries. But how well are they achieving their mission? What are the common trends and challenges that impact marketing effectiveness? How does their marketing effectiveness measure up to others?


We answer these and other questions in our 2025 Marketing Benchmarks Report for Associations. Our findings are based on annual results from The Mighty GPS self-assessment, a tool we developed to help associations measure their marketing maturity. Fill out the form on this page and download the report to get eyes on:

  • Year-over-year (YoY) metrics to see where associations like yours are improving or declining across the six key areas of marketing.
  • What we think is driving the YoY changes in marketing effectiveness.
  • What separates the most effective organizations from the average or low performers.
  • Actionable recommendations and best practices to increase your marketing effectiveness.

“The benchmark report is such an amazing resource, and we’ve already taken new action steps since reviewing it! ”

- Kelsea Watson, Director of Marketing and Events, ATLIS

A Sneak Peek

29+ points

Associations that maximize their Marketing Automation Platforms score 29 points higher in marketing maturity on average.

20+ points

Associations that use research-based customer journeys score 20 points higher in marketing maturity on average.

16+ points

Associations that use a brand messaging platform to guide content score 16 points higher in marketing maturity on average.

Take The Mighty GPS

Our annual marketing benchmarks are compiled from mission-driven organizations who take The Mighty GPS self-assessment, including associations. To get the most out of the benchmark reports and compare your marketing effectiveness to your peers, we highly recommend you take The Mighty GPS before digging in. 

The Mighty GPS evaluates your marketing across six key categories—Research & Analytics, Marketing & SEO, UX Design & Content, Technology, Branding & Strategy, and Team Dynamics. 

The Mighty GPS categories graphic

When all six categories are combined, a final “score” and “stage” are provided in a custom report to reflect your total marketing maturity. Your custom report includes recommendations to improve areas where your marketing falls short.

About Mighty Citizen

Marketing Benchmarks for Associations and The Mighty GPS™ are designed and managed by Mighty Citizen. For more than 25 years, we’ve helped mission-driven organizations increase their impact and improve the world through strategic thinking, engaging creative, and digital transformation.

Let’s improve your marketing. Together.

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