Educational institutions improve the world by turning students into more thoughtful citizens. But how well does their marketing support their mission? How does their marketing effectiveness compare to the competition? What are the common marketing trends and challenges impacting marketing effectiveness today?


We answer these and other questions in our 2025 Marketing Benchmarks Report for Education. Our findings are based on annual results from The Mighty GPS self-assessment, a tool we developed to help educational institutions measure their marketing maturity. Fill out the form on this page and download the report to get eyes on:

  • Where institutions like yours are improving or declining across the six key areas of marketing.
  • What we think is driving the ups and downs in marketing effectiveness.
  • What separates the most effective organizations from the average or low performers.
  • Actionable recommendations and best practices to increase your marketing effectiveness and get the yield you want.

“The benchmark report is such an amazing resource, and we’ve already taken new action steps since reviewing it!”

- Kelsea Watson, Director of Marketing and Events, ATLIS

A Sneak Peek

19+ points

Schools that maximize the use of their Marketing Automation Programs score 19 points higher in marketing maturity on average.

17+ points

Schools that have seamless integrated tech systems score 17 points in marketing maturity on average.

16+ points

Schools that use keyword research (SEO) to guide their content score 16 points higher in marketing maturity on average.

Take The Mighty GPS

Our annual marketing benchmarks are compiled from mission-driven organizations who take The Mighty GPS self-assessment, including educational institutions. To get the most out of the benchmark reports and compare your marketing effectiveness to your peers, we highly recommend you take The Mighty GPS before digging in. 

The Mighty GPS evaluates your marketing across six key categories—Research & Analytics, Marketing & SEO, UX Design & Content, Technology, Branding & Strategy, and Team Dynamics. 

The Mighty GPS categories graphic

When all six categories are combined, a final “score” and “stage” are provided in a custom report to reflect your total marketing maturity. Your custom report includes recommendations to improve areas where your marketing falls short.

About Mighty Citizen

Marketing Benchmarks for Education and The Mighty GPS™ are designed and managed by Mighty Citizen. For more than 25 years, we’ve helped mission-driven organizations increase their impact and improve the world through strategic thinking, engaging creative, and digital transformation.

Let’s improve your marketing. Together.

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