Nonprofits do some of the most important work in the world, often acting as the last safety net for vulnerable populations. But how well does their marketing support their mission? What are the common trends and challenges that impact marketing effectiveness? How does their marketing effectiveness measure up to others?


We answer these and other questions in our 2025 Marketing Benchmarks Report for Nonprofits. Our findings are based on annual results from The Mighty GPS self-assessment, a tool we developed to help nonprofits measure their marketing maturity. Fill out the form on this page and download the report to get eyes on:

  • Year-over-year (YoY) metrics to see where nonprofits like yours are improving or declining across the six key areas of marketing.
  • What we think is driving the YoY changes in marketing effectiveness.
  • What separates the most effective nonprofits from the average or low performers.
  • Actionable recommendations and best practices to increase your marketing efforts.

“The benchmark report is such an amazing resource, and we’ve already taken new action steps since reviewing it! ”

- Kelsea Watson, Director of Marketing and Events, ATLIS

A Sneak Peek

21+ points

Nonprofits that use research-based customer journeys score 21 points higher in marketing maturity on average.

18+ points

Nonprofits that have a strong content strategy and structure in place score 18 points higher in marketing maturity on average.

17+ points

Nonprofits that set specific and measurable goals for their marketing efforts score 17 points higher in marketing maturity on average.

Take The Mighty GPS

Our annual marketing benchmarks are compiled from mission-driven organizations who take The Mighty GPS self-assessment, including nonprofits. To get the most out of the benchmark reports and compare your marketing effectiveness to your peers, we highly recommend you take The Mighty GPS before digging in. 

The Mighty GPS evaluates your marketing across six key categories—Research & Analytics, Marketing & SEO, UX Design & Content, Technology, Branding & Strategy, and Team Dynamics. 

The Mighty GPS categories graphic

When all six categories are combined, a final “score” and “stage” are provided in a custom report to reflect your total marketing maturity. Your custom report includes recommendations to improve areas where your marketing falls short.

About Mighty Citizen

Marketing Benchmarks for Nonprofits and The Mighty GPS™ are designed and managed by Mighty Citizen. For more than 25 years, we’ve helped mission-driven organizations increase their impact and improve the world through strategic thinking, engaging creative, and digital transformation.

Let’s improve your marketing. Together.

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