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Annual Marketing and Communications Plan Template


Hear us when we say: You have to have a plan.

You. Have. To.

If you don’t plan, how can you know if you were successful?! Planning out your year is the best way to keep an eye on your organization’s strategic goals, even in those times when you’re not quite sure what’s coming next.

A written marketing and communications plan helps you clearly lay out what you’re going to do and how you’re going to do it. Or, in other words, your strategy and tactics—and you have to have both in planning.

Our Annual Marketing and Communications Plan Template will help you:

  • Focus on strategy vs. tactics
  • Set priorities
  • Support your reasoning with colleagues
  • Get the team moving in sync
  • Build a budget

Simply download this Microsoft Word document, fill in the answers, and you’ll have a plan in place to execute with confidence and control.