Thursday, May 14, 2 pm ET / 1 pm CT

Associations have a lot of distinct benefits to manage—online communities, annual meetings, certifications, journals, research, advocacy—the list goes on. How your association presents your unique benefits to the world matters. Often, changing the look and feel of these services makes your org feel like a house of brands rather than a branded house. You see your brand(s) every day—your audience? Less than that. Much less.

In this CAE-eligible webinar, we’ll uncover the importance of keeping a unified design system for your association’s brand, and we’ll talk about how your varying brands can have a significant impact on your marketing goals.

Attendees will walk away with: 

• A deep understanding of what brand architecture is (and what it isn’t)
• An understanding of how poor brand architecture can have negative impacts on your marketing goals
• A roadmap to make decisions about what branding direction is best for your association