Webinar

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Where your marketing stands today tells a story of where you’ll end up tomorrow. Whether you’re promoting a new credential or retaining your members—you need a roadmap to achieve your goals. 

In this data-driven workshop, attendees will take The Mighty GPS marketing maturity self-assessment, then we’ll review the 2025 Marketing Benchmarks for Associations report to see where you stand against your peers.

We’ll wrap it up with a peer discussion on how to improve in 2026. 

By the end of this online workshop, attendees will be able to: 
  • Define what marketing maturity is and how it relates to marketing effectiveness.
  • Connect with peer organizations on marketing effectiveness strategies. 
  • Review data from the 2025 Marketing Benchmarks for Associations report, including trends and insights.
  • Provide recommendations and examples to help you plan for 2025 and move to the next stage of marketing maturity.
Nicole A_Landing_Page

Moderator,  Nicole Araujo, CAE

Director of Client Engagement 

A photo of Joi Bass of Mighty Citizen.

Joi Bass

Director of Client Marketing

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Mighty Citizen is a CAE Registered Provider. This webinar meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential, and when attended live, 1 CAE credit may be applied toward your CAE application or renewal professional development requirements. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae

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