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Only Marketers in the Building

Successful Campaign Strategies for Small Teams

Thursday, March 21, 2 pm ET / 1 pm CT

Mission marketers have unique challenges. Sometimes, it’s fundraising. Or member recruitment. Or enrollment strategies. Sometimes it’s just good ole’ brand awareness. Whatever the goal, your marketing campaigns help you get there. 

Join our marketing campaign experts, Joi and Alicia, for our first mighty webinar of the year! Delve into innovative strategies, practical tips, and proven tactics that will empower your marketing team to not only survive but thrive. Discover how to make the most of your resources, leverage digital tools effectively, and craft strategies that punch above their weight.

In one hour, we’ll cover the different aspects of a marketing campaign strategy, where attendees will learn how to set goals, define activities and tactics, uncover risks, discover new opportunities, and manage the campaign.

By the end of the presentation, you’ll:

  • Access tools to build your marketing campaign strategy
  • Understand what (and what not) to include in your campaign
  • Track results over time to analyze and optimize 

Meet the Speakers

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Joi Bass

Director of Marketing

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Alicia Ritchey

Senior Marketing Strategist


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For associations:  Mighty Citizen is a CAE Registered Provider. This webinar meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential, and when attended live, 1 CAE credit may be applied toward your CAE application or renewal professional development requirements. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae. 

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