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How to Create (and Repurpose) Content More Efficiently 

Thursday, March 30, 2023, 1pm CT / 2pm ET

Here’s what we know: The more valuable, beautiful, and useful content your organization puts into the world, the more supporters you’ll attract and retain. It’s a simple formula—but it’s easier said than done.

In this one-hour webinar, you’ll learn how to foster a culture of content within your organization—and efficiently create content that works for itself time and time again—even if you’re strapped for time, money, or resources.

This presentation is designed for any communications professional who believes in the power of free, valuable, person-focused content that supports organizational goals.

By the end of the webinar, you should be able to:

  • Make a clear, compelling case for investing in more content creation
  • Form your very own content squad
  • Develop a system to reuse and repurpose content efficiently
  • Create valuable content for your audiences 



Jarrett Way

Content and Digital Marketing Manager


Mindy Avitia

Senior Events and Marketing Manager


For associations: Mighty Citizen is a CAE Approved Provider. This webinar meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. As a CAE Approved Provider, this program may be applied for 1 CAE credit toward your CAE application or renewal professional development requirements.

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