---
title: End-of-Year Fundraising Guide
description: When it comes to End-of-Year fundraising, your nonprofit needs to have the tools, strategy, and ideas to beat out your competition.
image: https://info.mightycitizen.com/hubfs/EOY%20Fundraising%20Guide%20featured%20image.png
---

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Tools and Training

 How-To Guide

# End-of-Year Fundraising Guide

Every nonprofit marketer and fundraiser knows the importance of End-of-Year (EOY) fundraising, which means the competition for donor dollars is insanely fierce.

Whether your organization already runs a robust EOY program, you’re starting from scratch, or looking to try something new, this guide will equip you to:

- Develop a resonant EOY campaign concept that stands out from the others and drives increased donations
- Set (the right) measurable goals for your campaign
- Create a plan for executing your campaign and stick to it
- Continuously track results in a way that will be easy to reference and replicate next year

We wish you the best of luck with maximizing the most generous time of the year!

### Get this free tool

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