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Fundraising Campaign Metrics Template

Fundraising is a nonstop job. But measuring the ROI on your fundraising efforts is its own full-time endeavor. That’s why, over time, most organizations lose track of what’s working, what isn’t, and the numbers that prove it.

With dozens of multi-channel fundraising campaigns under our belts, we’ve put together a free Fundraising Campaign Metrics Template to help you easily measure what matters. You’ll simply download the Excel spreadsheet and fill it in as your fundraising numbers come in.

By the time your fundraising metrics document begins to grow, you should be able to:

  • Track important metrics like total donations received
  • Connect your growth to your goals to paint a more detailed picture of your organization
  • Determine key metrics—like “donor retention rate” and “new donor acquisition rate”
  • Identify trends across different segments of your donors