Higher Education Marketing Framework

From entry point to completion point, each stage of the higher education marketing funnel is its own unique experience that requires looking through a different lens.

Our Higher Education Marketing Framework teaches institutions how to think through all 8 phases of the funnel and move towards more successful outcomes in their marketing programs.

Download to learn how to:

• Build a marketing framework that aligns with your institution’s unique needs.
• Understand the key questions to answer at each stage of the funnel.
• Create a seamless and engaging student experience at every touchpoint.
• Implement strategies that improve student engagement and outcomes.