How to Plan and Execute a Fundraising Campaign
You raise money year-round in countless ways, but fundraising campaigns are special. They have a distinct beginning and end. They’re built on a single (big) concept. And they offer helpful insights into what messages, channels, and tactics work best with your donors.
This how-to guide will help you:
- Set goals for your fundraising campaign
- Craft the right message
- Establish a campaign calendar
- Measure your success