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Higher Ed marketers have to show that their work is getting results —whether they need to grow enrollment, increase yield rates, or retain students. One of the biggest challenges is identifying which metrics tell that story. 

To add another layer of complexity, the zero-click era limits our full-funnel visibility, with stingy social platforms keeping users in their walled gardens, forcing us to rely on the much-maligned “vanity metrics.”

In this webinar, we’ll discuss how (and when) vanity metrics can be useful for measuring performance, and how to combine them with more down-funnel metrics for a fuller picture of your institution’s marketing success.