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Measuring Your Marketing Effectiveness: How Mature is Your Marketing?
Thurs, April 7, 2022 | 2:00 pm CT / 3:00 pm ET
Marketing effectiveness can be hard to measure, but we all face increased pressure to understand it and report on it. Where is your marketing working? What opportunities are you missing? Ultimately, marketing effectiveness equates to marketing maturity. Regardless of your organization’s size, your marketing ecosystem lives on a maturity spectrum—and where you stand today tells a story of where you’ll end up tomorrow.
In this one-hour webinar, we’ll break down how to measure your marketing maturity, and explore how to move from one stage of marketing maturity to the next.
As part of this presentation, we’ll walk you through The Mighty GPS™, a new self-assessment to measure your marketing maturity, from Mighty Citizen.
By the end, attendees will be able to:
- Define what marketing maturity is and how it relates to marketing effectiveness across six key categories
- Understand the four stages of marketing maturity, including where each attendee’s organization lives on the spectrum
- Take the next steps to achieve greater marketing effectiveness