How-To Guide icon How-To Guide

Measuring Your Nonprofit’s Website Performance

Companies measure online leads and sales. News sites measure article engagement. Universities measure enrollment.

But nonprofits—whose purpose is to support clients, donors, and volunteers—must measure website performance differently.

This custom guide details how your nonprofit can harness Google Analytics and other tools to evaluate whether your website is supporting your goals. By using this guide, you will be able to:

  • Set up Google Analytics for success
  • Measure homepage engagement
  • Explore where your traffic is coming from
  • Optimize your site for search engines

Fill in the form to get instant, free access to this comprehensive guide.