For mission-driven organizations to be the heart of lasting change, improving lives and changing the world for the better, their marketing efforts must be highly effective. But how well are they measuring their effectiveness to achieve their mission? What are the common trends and challenges that impact marketing effectiveness? How does their marketing effectiveness measure up to others?


We answer these and other questions in our three 2025 Marketing Benchmarks Reports for associations, nonprofits, and education. Our findings are based on annual results from The Mighty GPS self-assessment, a tool we developed to help mission-driven organizations measure their marketing maturity. Fill out the form on this page and select which report you want to get eyes on:

  • Year-over-year (YoY) metrics to see where organizations are improving or declining across the six key areas of marketing.
  • What we think is driving the YoY changes in marketing effectiveness.
  • What separates the most effective organizations from the average or low performers.
  • Actionable recommendations and best practices to increase your marketing effectiveness.

“The benchmark report is such an amazing resource, and we’ve already taken new action steps since reviewing it! ”

- Kelsea Watson, Director of Marketing and Events, ATLIS

Take The Mighty GPS

Our annual marketing benchmarks are compiled from mission-driven organizations who take The Mighty GPS self-assessment. To get the most out of the benchmark reports and compare your marketing effectiveness to your peers, we highly recommend you take The Mighty GPS before digging in. 

The Mighty GPS evaluates your marketing across six key categories—Research & Analytics, Marketing & SEO, UX Design & Content, Technology, Branding & Strategy, and Team Dynamics. 

The Mighty GPS categories graphic

When all six categories are combined, a final “score” and “stage” are provided in a custom report to reflect your total marketing maturity. Your custom report includes recommendations to improve areas where your marketing falls short.

About Mighty Citizen

Marketing Benchmarks reports and The Mighty GPS™ were designed and managed by Mighty Citizen. For more than 25 years, we’ve helped mission-driven organizations increase their impact and improve the world through strategic thinking, engaging creative, and digital transformation.

Let’s improve your marketing. Together.

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