If you’re like most mission-driven marketers and communicators, it’s hard to know if your marketing efforts are behind, on pace, or ahead of organizations like yoursThat’s why we created our (award-winning) report, Marketing Benchmarks for Mission-Driven Organizations.

We’re excited to announce the 2024 Marketing Benchmarks for Mission-Driven Organizations report is now available to download as well as two new 2024 reports, Marketing Benchmarks for Associations and Marketing Benchmarks for Nonprofits.

Our reports analyze how well your organization’s marketing is performing and let you compare your performance to your peers. Each report takes a deep dive into:

  • The results of 2023 responses to The Mighty GPS™, our self-assessment for measuring your organization’s marketing maturity.
  • Year-over-year benchmarks to see where all mission-driven organizations, associations, or nonprofits are improving or declining across the six key areas of marketing.
  • Which trends the most mature marketing teams are leveraging to be more effective, and how you can, too.
  • Actionable recommendations and best practices to increase your marketing effectiveness.
Fill out the form below for access to any of the three reports!
Take the Mighty GPS!
The Mighty GPS Logo

“The benchmark report is such an amazing resource, and we’ve already taken new action steps since reviewing it! ”

- Kelsea Watson, Director of Marketing and Events, ATLIS

Take The Mighty GPS

Our marketing benchmarks are created annually from mission-driven organizations who assess their own marketing maturity through The Mighty GPS. To get the most out of the benchmark reports and compare your marketing effectiveness to your peers, we highly recommend you take The Mighty GPS before digging in. The Mighty GPS evaluates your marketing across six key categories. When all six categories are combined, a final “score” and “stage” are provided in a custom report to reflect your total marketing maturity.


Your stage of marketing maturity—Crawling, Walking, Running, or Soaring—is measured across six key marketing categories.

About Mighty Citizen

Marketing Benchmarks and The Mighty GPS™ are designed and managed by Mighty Citizen. For 25 years, we’ve helped mission-driven organizations increase their impact and improve the world through strategic thinking, engaging creative, and digital transformation.