--- title: The Mighty GPS™ Whitepaper description: The Mighty GPS assesses your marketing maturity so that you can plot a course toward increased effectiveness and a return on your marketing investment. --- [![Mighty Citizen](https://info.mightycitizen.com/hubfs/raw_assets/public/Images/logo.svg)](https://www.mightycitizen.com/) ![person writing on a notepad near a laptop](https://info.mightycitizen.com/hubfs/featured%20image%20for%20tools%20and%20webinars%20(1).jpg) Tools and Training White Paper # Mapping Your Organization’s Marketing Maturity ## With The Mighty GPS™ The disciplines required to achieve your organization’s goals are always shifting and evolving. Today, the best practices and technology that stand up your marketing efforts look completely different than they did a decade ago. To keep up, you need to understand where your marketing is working and where it isn’t. That’s where marketing maturity comes in. Simply put, marketing maturity is the journey to your organization’s “best self”. This white paper provides an in-depth look at marketing maturity. Within it, you’ll find more information about: - What marketing maturity is and why it’s important to measure it - The stages and categories of marketing maturity - [The Mighty GPS™](http://www.mightycitizen.com/gps), Mighty Citizen’s 10-minute self-assessment for measuring marketing maturity Every organization can benefit from measuring its marketing maturity. Download the whitepaper to get started! [![An image of the cover of the Mighty GPS white paper, "Mapping Your Organization's Marketing Maturity."](https://info.mightycitizen.com/hs-fs/hubfs/%5B03%5D%20Mighty%20Citizen/Mighty%20GPS/Mighty%20GPS%20White%20Paper%20-%20Updated%202024%20Cover.jpg?width=1545&height=2000&name=Mighty%20GPS%20White%20Paper%20-%20Updated%202024%20Cover.jpg "An image of the cover of the Mighty GPS white paper, \"Mapping Your Organization's Marketing Maturity.\"")](https://info.mightycitizen.com/hubfs/%5B03%5D%20Mighty%20Citizen/%5B03%5D%20Tools/MC_WhitePaper_MightyGPS_FINAL.pdf?hsLang=en) [Download now](https://info.mightycitizen.com/hubfs/%5B03%5D%20Mighty%20Citizen/%5B03%5D%20Tools/MC_WhitePaper_MightyGPS_FINAL.pdf?hsLang=en) #### Austin, TX | Washington, DC [(512) 459-7000](tel:%28512%29%20459-7000) [hello@mightycitizen.com](mailto:hello@mightycitizen.com) [![Mighty Citizen](https://info.mightycitizen.com/hubfs/raw_assets/public/Images/logo.svg)](https://www.mightycitizen.com/) #### Address 14205 N Mo Pac Expy Ste 570 PMB 312516 Austin, Texas 78728 Copyright © 2026 Mighty Citizen. All rights reserved. - [Terms of Service](https://www.mightycitizen.com/terms-of-service)