Webinar

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Where your marketing stands today tells a story of where you’ll end up tomorrow. Whether you‘re addressing enrollment decline or engaging current students—you need a roadmap to achieve your goals.

In this data-driven workshop, attendees will take The Mighty GPS marketing maturity self-assessment, then we’ll review the 2025 Marketing Benchmarks for Education report to see where you stand against your peers. We’ll wrap it up with a peer discussion on how to improve in 2026. 

By the end of this online workshop, attendees will be able to: 
  • Define what marketing maturity is and how it relates to marketing effectiveness.
  • Connect with peer institutions on marketing effectiveness strategies.
  • Review data from the 2025 Marketing Benchmarks for Education report, including trends and insights.
  • Provide recommendations and examples to help you plan for 2025 and move to the next stage of marketing maturity.
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Moderator, Whitney Larimer

Senior Partnerships Manager - Higher Education 

Mike Steckel

Vice President of UX & Research

Increase your impact. Improve the world.

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