UTM Tracking Spreadsheet Template
UTM (or Urchin Tracking Module) codes are customizable strings of text added to a URL that allow marketers to see where traffic is coming from. The result is a standard URL with tracking data added onto the end of it to create a long, trackable URL.
Our UTM Tracking Spreadsheet Template will help you keep track of all the UTM codes you create over time. Use this spreadsheet as a reference when measuring results in your analytics.
Need help getting started? Read our article about building UTM codes.