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UTM Tracking Spreadsheet Template

UTM (or Urchin Tracking Module) codes are customizable strings of text added to a URL that allow marketers to see where traffic is coming from. The result is a standard URL with tracking data added onto the end of it to create a long, trackable URL.

Our UTM Tracking Spreadsheet Template will help you keep track of all the UTM codes you create over time. Use this spreadsheet as a reference when measuring results in your analytics.

Need help getting started? Read our article about building UTM codes.