How-To Guide icon How-To Guide

Website Evaluation Kit

Your website’s job—its only job, really—is to give your users what they need and want.

The good news? Your users’ needs and desires are pretty straightforward. They want to be able to:

  • Easily find and load your website on their device
  • Quickly find the information they need
  • Complete tasks
  • Feel well taken care of

With that in mind, successful websites share certain characteristics. In this simple How-To Guide, we’ll help you identify the six dynamics that define the overall effectiveness of your website—and how to evaluate how successful you are at each.