Measuring Your Association’s Website Performance

Companies can measure online leads and sales. Nonprofits can measure online donations. But associations—whose primary purpose is to provide value to their members—have murkier options.

It’s often very difficult for associations to determine how well their website is supporting their goals.

But now, we’ve fixed that.

This step-by-step guide walks you through how to use Google Analytics (and other common tools) to evaluate whether your website is actually supporting your goals.

By using this guide, you’ll be able to:

• Set up Google Analytics for success
• Measure homepage engagement
• Explore where your traffic is coming from
• Optimize your site for search engines