Your Association Website: Should It Stay or Should It Go?
August 27, 2 PM ET / 1 PM CT
For associations, digital strategy often feels like a game of whack-a-mole. There are so many interacting parts, with the website being the biggest and most important piece, sitting at the center of it all—it’s the front door of your association. And with AI at the top of everyone’s mind, your website needs an infrastructure that’s findable by search engines and AI chatbots alike.
This high-energy session helps you stop the madness and intentionally answer:
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Is my website doing a good job?
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Does it need a fresh coat of paint (Refresh) or a total rebuild (Redesign)?
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What do we need to consider for this project to be successful?


